This annual Christmas shopping tradition is sponsored by the Chamber of Commerce and Spirit of Athens. Each year, the event is hosted the weekend before Thanksgiving and helps kick start the local holiday shopping season.
Retail businesses in Athens participate by offering in-store specials, refreshments, and door prizes for shoppers. Downtown shoppers can enjoy carolers, visits with Christmas characters, a visit from Mrs. Claus and Santa, and carriage rides around the courthouse.
For participating merchants off the square, shoppers should be on the lookout for the “Christmas Elf on the Store Shelf” for a chance to win a special prize. This holiday shopping tradition is an event you don’t want to miss!